International Marketing Presentation

INTERNATIONAL MARKETINGDIRECT INVESTMENT IN UK BY AUSTRALIAN phone COMPANY : FRESHTEL HOLDINGS[SLIDE 1]Title and Presenters[SLIDE 2]In 2004 the cumulative mental strain of foreign enthronisation in the UK was more than US 770 billion , the second highest train of FDI stock globally , behind only the USA (Source : initiation enthronization Report , 2005[SLIDE 3]We will center on on a scenario that requires outside(a) Marketing StrategySpecifically foc victimisation onDeveloping and maintaining a strategic represent mingled with international lodge objectives , competencies and resources , and the challenges presented by its international markets[SLIDE 4]We are somewhat to discuss a classical scenario of a foreign high society investing and merchandise in UK . We are going to point on a applied science company called Freshtel Holdings LtdBefore we analyze the strategies and challenges , stomach us acquaint ourselves with the company and its product /servicesFreshtel Holdings Limited is an Australian mesh telephony company developing and marketing VoIP (Voice all over cyberspace Protocol ) telephony products and services . VoIP (or IP telephone set ) is a technology that allows voice telephone calls to be take a crap over an IP network such as the Internet , rather than the traditional Public Switched Telephone Network (PSTNMichael Carew is the old geezer executive officer of Freshtel Holdings and also has two wholly possess subsidiaries called Virbiage and Voicedot[SLIDE 5]After signing an promise in December 2005 , Freshtel decided to base wholesale and cover services VOIP services in UKTechnology intensifier companies need a international entree , as their revenues wait on expanding add up and markets .

To achieve large lector base , Freshtel chose a Global Model for marketingTwo important pre-requisites for technology oriented Freshtel were that they required progress technology firms that could utilize its atonic label approachAnd UK had plenty of themA white labeled VoIP dust is knowing for the to-be- licenced major retailers who re-badge the product and tell on it through their existing store networksUK also proved to be showy with the availability of advanced infrastructure and liberal telecommunication policiesMany countries , stable view the VOIP technology as a affright to security[SLIDE 6]Freshtel s world(prenominal) Marketing plan incorporated the following introductory pointsThey had outline t he Target Market byChoosing a correct harvest-tide mix : VOIP telephones /technologyPerfect fellow for Distribution : Tesco , BinatoneCorrect Promotion mix : Online marketing through WoolworthsIdeal price : Competitive with existing players like Skype[SLIDE 7]Freshtel has opted for validating Export ModelCompany uses substructure country intermediaries , who in turn sell product overseasMain accession point is : Lowest riskMain Downside : lowest controlCompanies jackpot use accommodating exporting , also known aspiggybacking and mother-henning : Involves using the distribution system of exporters with established systems for selling abroad who add together to custody the export function of a non-competing company on a contractual basis[SLIDE 8]Freshtel adopted a significantly cooperative approach to enter the UK consumer market . Freshtel signed a license pact with Tesco , the largest retailer in the UK . The company is seeking resembling agreements with other major inter national retailers in various jurisdictionsThe compan! y...If you take to get a full essay, order it on our website: BestEssayCheap.com

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